Random House’s Sir Ray Avery is New Zealand’s most trusted according to the 2011 Reader’s Digest poll


There’s a new leader in the annual Reader’s Digest Most Trusted list – and a trifecta for scientists in the top three – released in the July issue of Reader’s Digest New Zealand.

The seventh annual Reader’s Digest Trust Survey reveals the findings from a national poll conducted by a leading independent research company that reveals the people we believe in ... and those we don’t.

Rising from number 13 on the 2010 list, Sir Ray Avery; scientist, inventor, the 2010 New Zealander of the Year took out the top spot that Corporal Bill Apiata held for three years prior. 

Avery, whose 2010 extraordinary autobiography, ‘Rebel was a Cause’, was an instant bestseller, was also knighted in this year’s New Year's Honours list for his services to philanthropy.


Sir Ray is followed by Chief Science Advisor to the Prime Minister Sir Peter Gluckman (44th in 2010) and Sir Paul Callaghan, physicist (40th in 2010).  The three lead a very different top 10 to the results of last year, with none of 2010’s top places retaining their ranks.

Click here to see the complete list (please note: links to Readersdigest.co.nz).